Consumer Product Packaging
Sponsored by Procter & Gamble
This project explores creating an innovative packaging solution for a Procter & Gamble consumer product. Through user research, testing, and analysis, I uncovered key tensions and translated them into design requirements. These insights drove concept ideation, rapid prototyping, and iterative design refinement, resulting in a packaging direction that thoughtfully balances user needs, experience, and product goals.
My Roles: Sketching, Prototyping, User Research, Project Manager
Note: This project is under NDA, insights have been omitted and all sketches and prototypes have been blurred!
The Process
Empathise and Define
I interviewed consumers in their homes to understand their daily environments, routines, and habits. My team and I synthesized this data by affinity mapping with post-it notes to find commonalities among the participants and created initial journey maps to visualize their experiences and painpoints. This process allowed us to empathize with their specific situations and define the core problem space before attempting to solve it.
Skills & Tools: ethnographic research, user interviewing, data synthesis, problem definition
Conceptualization
I helped generate initial concepts which we validated through two central site visits. During these sessions, I created stimuli and guided users through tasks ranging from product lineups to extreme scenario tests to observe their interactions firsthand. I utilized the data gathered from these activities to help the team define functional and emotional design requirements.
Skills & Tools: concept development, stimulus creation, tes design, design requirements
Identification and Refinement
After the series of central cite visits, I utilized root cause analysis to diverge back out and investigate the underlying reasons for user pain points and compensating behaviors and compiled findings into concept sketches. I specifically refined our journey map to better represent our demographic's relationship to the problem. As we transitioned from broad initial tests to detailed evaluations, I used this deep user analysis to ensure our iterations truly aligned with user preferences.
Skills & Tools: root cause analysis, design divergence and convergence, concept sketching
*Blurred for confidentiality!
Final Deliverables
We converged on a final innovative solution that met the needs identified in research. My primary technical contribution during this phase was modeling components in SolidWorks and 3D printed them with tolerances to ensure seamless assembly and room for adhesive. Together with my team, I presented this final pitch to Procter & Gamble for future consideration in their product line.
Skills & Tools: SolidWorks modeling, high-fidelity prototyping, design for assembly, pitch presentation